East-West Veggie Varieties Grown Worldwide Are Exported To Europe

View of the Milan Central Vegetable Market in Italy featuring Asian vegetables. At left is Davide Cinquanta holding Palee ampalaya while Paolo Ambrosoni holds a bottle gourd (upo). The vegetables are used in Asian, Latin American, Eastern African and Caribbean cuisines as ingredients for curry and stir fried vegetable dishes.
Ric Reyes of East-West Seed posing with very fruitful Palee bitter gourd bred by East-West and is now a favorite variety in India. The fruits also find their way to Europe.

Tropical vegetables, including varieties developed by East-West Seed in the Philippines, are now grown in other parts of the world and exported to Europe.

This was observed recently by Ric Reyes, Global Product and Market Combination manager of East-West Seed based in San Rafael, Bulacan. At the Fruit Logistica exhibits in Berlin, Germany, he saw fruits of Suprema pumpkin bred by East-West. The fruits were produced by farmers in Costa Rica and are now exported to Europe by David Morales Garcia, a Costa Rican trader.

Ric Reyes and Pon Satheesan, GM of Srighan Farms in Ghana, West Africa, at the Fruit Logistica in Berlin, Germany. Ric is holding a Palee ampalaya.
The Suprema pumpkin, renamed Arjuna in India, is now being grown in Costa Rica and is being exported to Europe by David Morales Garcia (left). Ric Reyes is at right.
He also saw fruits of bitter gourd (ampalaya), ridge gourd (patola) and bottle gourd (upo) at the Logistica exhibits that were grown in Ghana, West Africa. He was pleasantly surprised to see Palee, the warty ampalaya variety that East-West developed for the Indian market. The East-West varieties grown in Ghana are being exported to Europe by the Srighan Farms managed by Pon Satheesan whom he met at the trade show.

Paolo Ambrosoni and Ric Reyes holding Palee ampalaya at the Milan vegetable market. The ampalaya sells for the equivalent of P180 per kilo.

Ric also visited the Milan Central Vegetable Market in Italy and discovered that the East-West varieties are also being sold there. He learned that the increasing number of Asian migrants to Europe is the reason for the increasing presence of tropical vegetables in that part of the world. The vegetables are now being grown by farmers in tropical non-Asian countries.

Ampalaya and finger pepper at the Milan vegetable market.
Ric also learned from traders he met that in Costa Rica, East-West papaya varieties are being grown there for export to Canada.

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