EDUARDO DELA CRUZ JR: Sweet Corn Made Him Famous, Well Off

EDUARDO DELA CRUZ JR: Sweet Corn Made Him Famous, Well Off

SEVERAL years back, Eduardo dela Cruz Jr. of Alcala, Pangasinan, used to drive his old Elf truck to transport the sweet corn bought by traders to the trading post or “bagsakan”. That really did not make him rich because he was paid only P1,000 per trip and it was just 5 to 7 times a month.

EDUARDO DELA CRUZ JR: Sweet Corn Made Him Famous, Well Off
Sweet corn from East-West Seed/

However, his trips to the market enabled him to meet dealers and retailers of sweet corn and other fresh farm produce. That gave him the idea that there must be good income from growing sweet corn. So he decided to be a sweet corn farmer, planting the Sweet Grande variety from East-West Seed.

EDUARDO DELA CRUZ JR: Sweet Corn Made Him Famous, Well Off
Eduardo dela Cruz Jr and his sweet corn plants.

He staggers planting the Sweet Grande in a portion of his six-hectare farmland and in every cropping he averages an income of P200,000. That’s an income of P40,000 to P50,000 a month.

Aside from sweet corn, he also makes additional income from his agri-supply store and from financing other sweet corn growers.

EDUARDO DELA CRUZ JR: Sweet Corn Made Him Famous, Well Off
Eduardo dela Cruz Jr. and his truck.

He quips that sweet corn has made him famous so that people often call him “Kapitan Sweet Corn.” That’s because he was elected chairman of Brgy. Pindangan East in Alcala, Pangasinan.

During the Barangay Fiesta, Eduardo allots one day for the Sweet Corn Festival. On this day, boiled sweet corn is given free to whoever would like to eat the same. No wonder, sweet corn has made him very popular not only in Alcala but also in other parts of the province.

EDUARDO DELA CRUZ JR: Sweet Corn Made Him Famous, Well Off
Beautiful sweet corn grown at the headquarters of East-West Seed.
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