Endear Yourself To Your Customers (Agri Tip 26)

We remember the late David Remandaban of Tacloban City who produced a wide variety of fruits, vegetables, fish and livestock. He ran the very popular Anibong Farms that had a stall in the Tacloban market manned by his wife and daughter-in-law.

During fiestas and Christmas, other producers would normally jack up their prices to take advantage of the big demand. But not David Remandaban. He maintained his usual prices during those special occasions.


There are only a few days of fiestas and Christmas during the year, he said. Why should I take advantage of my regular customers? After all, I owe my success in farming to them, he stressed when we interviewed him in 1989.

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