FARM PRODUCE STORE: Key To Big Turn-Around In His Fortune

FARM PRODUCE STORE: Key To Big Turn-Around In His Fortune

For many years, life was a constant struggle for 59-year-old Ruperto Capoy Pabroa of Bayabas, Adlaon, Cebu City. He planted alugbati, ginger and sweet corn on a half-hectare land that was not even his own in 1982. He just gave one fourth of the income to the owner. The income, understandably, was not much.

Ruperto Capoy Pabroa's store at Transcentral Highway in Cebu City. It is the store that grew and grew, providing financial security to the Pabroa family.
Ruperto Capoy Pabroa’s store at Transcentral Highway in Cebu City. It is the store that grew and grew, providing financial security to the Pabroa family.

Later the area he was cultivating expanded to one hectare but the income was barely enough for the needs of his growing family of seven children by 1995. He was then making P8,000 to P10,000 per month.

By the year 2000, he realized that farming was the best occupation that could provide a better future for his family rather than his previous work as jeepney driver and garbage collector. He devoted his full time to cultivating the one hectare that he did not yet own, planting East-West Seed’s sweet corn as his main crop.

Members of the big Pabroa family from Bayabas, Adlaon, Cebu City.
Members of the big Pabroa family from Bayabas, Adlaon, Cebu City.

The big turn of event came in 2002 when Ruperto decided to put up a farm produce store at the Transcentral Highway where he sold his harvest. The store grew and grew, selling not only sweet corn but also many other vegetables grown by him and other farmers.He is also financing other farmers to grow vegetables and sweet corn that he can sell in his store.

He is so proud that seven of his children have now finished college and is sending his remaining two children to high school and college. Aside from selling farm produce in his store, he has two multicab vehicles and a big delivery truck that Ruperto uses to deliver orders from big buyers in other parts of Cebu. No doubt he has achieved financial security after long years of struggle.

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