Let’s Entice College Grads To Go Into Agribusiness

A few days ago, we were in a forum where the discussion was how to entice the young kids to get to love growing plants and animals so that eventually they will end up running their farms as a business.

Ed Roderick Coñuto is an MBA graduate of La Salle who gave up a high-paying job in Manila to go back to the province to manage crop production at the Ephratah Farm in Badiangan, Iloilo which is an agritourism destination accredited by the Department of Tourism.
Ed Roderick Coñuto is an MBA graduate of La Salle who gave up a high-paying job in Manila to go back to the province to manage crop production at the Ephratah Farm in Badiangan, Iloilo which is an agritourism destination accredited by the Department of Tourism.
That’s really fine for the long run. We were thinking, however, that we could also entice the college graduates who are working in the city to consider putting up their agribusiness projects in the provinces. Maybe, the best targets are the young professionals who are fed up with monstrous traffic and pollution in the metropolis.

Josie Costales of Costales Nature Farms and Eddie Cañuto of Ephratah Farm in Badiangan, Iloilo
Josie Costales of Costales Nature Farms and Eddie Cañuto of Ephratah Farm in Badiangan, Iloilo
These people are a very good target because they are educated and would be easier to absorb the fine points of farming as a money-making business. Most likely they have their own savings to start with. They also have an easier access to financing than those who have no track record in employment.

The professionals who have corporate exposure are in an advantageous position because of their experience in good management practices. They are most likely knowledgeable in IT so they can access needed information related to their agribusiness projects.

Rolita Spowart, lady architect, is into rice farming, orchids and ornamentals.
Rolita Spowart, lady architect, is into rice farming, orchids and ornamentals.

We know of a number of professionals who opted to retire early and put up their projects in the countryside. The first person to come to mind is the late Ronald Costales who gave up a high-paying job to put up an organic farm in Majayjay, Laguna.

Jess Domingo, former CFO of big companies, went back to his hometown in Ifugao to run his own organic farm of cattle, pigs, chickens, high-value vegetables and more.
Jess Domingo, former CFO of big companies, went back to his hometown in Ifugao to run his own organic farm of cattle, pigs, chickens, high-value vegetables and more.

In less than 10 years, his project has received various recognitions as a farm tour destination. It is the first organic farm to be accredited as an agritourism destination by the Department of Tourism. The farm has become a major supplier of organic vegetables, meat and eggs to major outlets in Manila. It has also become a training center for people interested in organic agriculture.

Although he passed away early this year at the young age of 49, Ronald has already set up a management system that makes it easy for his wife Josie and their children to operate the farm. The farm has contributed to employment of people in the community numbering no less than 80 persons.

Another fellow who gave up his construction business in Manila to go back to his hometown in Badiangan, Iloilo is Eddie Cañuto. He has put up Ephratah Farm which has become an agritourist destination accredited by the Department of Tourism. It is visited by an average of 2,000 local and foreign visitors a month.

Julius Barcelona, an Ateneo graduate in psychology, is a member of the team that runs Known-You Philippines that sells seeds of hybrid high-value crops produced by the biggest seed company in Taiwan.
Julius Barcelona, an Ateneo graduate in psychology, is a member of the team that runs Known-You Philippines that sells seeds of hybrid high-value crops produced by the biggest seed company in Taiwan.

Eddie developed into a thriving agribusiness what used to be a 16-hectare idle property handed down to the family by their grandparents. It boasts of recreational facilities, hotel and special events center in addition to the area devoted to agricultural production.

Red Lady and high-value leafy vegetables are the main products of the farm. Because the produce are organic, Ephratah farm gets a high P35 per kilo for its papaya sold to four SM supermarkets. The organic lettuce is also sold at a high price.

For eight years now, Red Lady papaya has been the main money maker of the farm. Every four months, they plant one hectare to papaya so that they have a continuous supply throughout the year.

What is remarkable is that the Ephratah Farm has become a thriving agribusiness managed by the children under the supervision of Eddie. Engr.Ed Roderick, the eldest with an MBA from La Salle who gave up a high-paying job in Manila, manages the farm. Ainah Rose, the only daughter, takes charge of the hotel and events center while Jonathan, the youngest, takes care of marketing.

The farm is not only generating profit for the owners, it is providing employment to 76 people from the surrounding communities. Now you see, professionals who go back to the province to put up their own agribusiness can create significant impact in the countryside.

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