RHEDGY HOLLERO is a grower of indigenous fancy rice the organic way in Baras, Rizal. He is a member of a group with a total of 20 hectares planted to specialty rice with grains that are either pink, violet, red, black or white.
As of now, they are just selling milled rice at about P70 per kilo. However, after hearing our suggestion in our radio program, Kaunlaran sa Agrikultura, they plan to produce seeds for planting.
At this stage when interest in indigenous rice is getting keener, producing indigenous rice seed for planting could even be more profitable than selling milled grains.
Starter kits of 200 grams per pack could be sold for P25. That could sell like the proverbial hotcake in events like the Agrilink trade show or at the Agri-Kapihan and other such events.
Incidentally, a radio listener from Candelaria, Quezon, who heard our suggestion on radio sent a text that he will not mill his harvest of indigenous rice anymore. He will sell the same as seed palay for planting.