SARIAYA TRADING POST: From 4 Tons A Day To 100 Tons Today!

SARIAYA TRADING POST: From 4 Tons A Day To 100 Tons Today!
SARIAYA  TRADING POST: From 4 Tons A Day To 100 Tons Today!
Lorie Sandoval, Norma Villanueva and Myrna Magalong pose with a vendor holding a 10-kg bag of white sweet potato which is selling at P150 or P15 per kilo. In Manila a kilo of the same will cost from P30 to P40 per kilo or even more.

Wherever we go, we seem to always encounter good news. Just like when we visited Quezon province last March 27 to 28 together with members of the Philippine Horticultural Society headed by Dorie S. Bernabe. We were pleasantly surprised to see how big the agricultural trading post in Sariaya has become.

This is the Sentrong Pamilihan ng Produktong Agrikultura sa Quezon which was the pet project of Sec. Proceso J. Alcala when he was a congressman.

SARIAYA  TRADING POST: From 4 Tons A Day To 100 Tons Today!
Dorie Merano, accounting staff of Sentrong Pamilihan, and Dorie S. Bernabe of the Philippine Horticultural Society pose at the retail section of the trading post.

When we first visited the place about five years ago, there was not much trading activity. The volume of vegetables being traded was just about four tons. And the trading did not last the whole day.

Today, the trading post is operating 24 hours a day, seven days a week, according to Dorie Merano, an accounting staff. And the volume of daily transactions hovers around 100 tons. The trading post is now a ready market for farmers growing mostly vegetables in Quezon and other places, including as far as Nueva Ecija.ย 

SARIAYA  TRADING POST: From 4 Tons A Day To 100 Tons Today!
MYRNA MAGALONG helps herself with cheap tomatoes at the retail section.

It is also a major source of supplies of lowland as well as highland vegetables for traders. The traders come not only from southern Luzon provinces but also from Metro Manila. It is, of course, understandable because prices are very reasonable, and the quality of the merchandise is at par with the best provincial markets.

The progress of the trading post can be attributed to the government support as well as the cooperation of the private sector. The suppliers of high-grade seeds, for instance, have played an important role in increasing productivity of the farmers.

SARIAYA  TRADING POST: From 4 Tons A Day To 100 Tons Today!
LOURDES MACASPAC poses with squash at the trading post.

The seed companies knew that there is great business opportunity offered by the trading post. Many of them offered their services by conducting seminars on how to grow the improved vegetable varieties. We know of the efforts of technicians of Allied Botanical Corporation, East-West Seed Company and other industry players in teaching the farmers.

SARIAYA  TRADING POST: From 4 Tons A Day To 100 Tons Today!
NOEL MACATANGAYย of the Philippine Horticultural Society deciding what to buy for home.

And we also came to know of farmers who have improved their economic status because of vegetables that they grow and sell through the trading post.

We remember Ramil Barte, for instance. Ramil was victimized by a recruiter who promised him a job in Japan. He lost something like P100,000 to the fake recruiter. As it turned out, however, it was a blessing in disguise that he was a victim of a fake recruiter. He stayed home to become a vegetable grower.

SARIAYA  TRADING POST: From 4 Tons A Day To 100 Tons Today!
A HELPER delivering the bulk purchase of a trader.

Today, he is one of the most successful farmers in Quezon. He is now a millionaire, driving a brand new pickup truck. He is now head of a farmersโ€™ cooperative and we are told he has put up his own agricultural supply store.

Of course, there are many others like him who are benefiting from the establishment of the trading post in Sariaya.

SARIAYA  TRADING POST: From 4 Tons A Day To 100 Tons Today!
Roselyn Alvarez posing with beautiful carrots and cabbage.
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