She Does Not Know How To Market Their Produce

Mia (she did not give her full name) has sent a comment to our blog. She says they already have a farm and they produce really delicious fruits and vegetables. She does not know, however, how to market their harvests. She asks, where can she learn to market their produce?Are there seminars she can attend?


We could help Mia more realistically if she had mentioned what are the fruits they are producing. How big is the volume? What months are these available? Where is their farm? What town or city?


We would be able to give some suggestions if we knew more details about their farm. There are many approaches in selling one’s produce. If your products are of really high quality, you can approach an outlet of similar produce. Let them taste your fruits. If they will taste the superior quality of your fruits, we are sure they would like to carry your fruits. They will be happy to buy at a reasonable price.


If you have plenty of production, contact traders ahead of time. If they see your developing fruits, they would be happy to deal with you. Don’t contact just one trader or stallholder so you can have a choice.


If you have a steady production of various farm crops, it might be practical for you to get a stall in the nearest market. We remember a fellow from Cagayan de Oro who is planting two kilos of kangkong seeds every three days. He got a stall in the public market manned by his wife. They don’t have a problem ย  where to bring their daily harvest because they have their own stall. Once you have developed a loyal clientele (suki), you will have a steady number of customers that could be increasing every time.


The late David Remandaban of Tacloban City did the same. He started a small poultry project. When he was already producing more eggs than can be bought by his neighbors, he got a small stall in front of a popular grocery where he displayed his eggs complete with the sign “Farm Fress Eggs.” His eggs became a favorite because they were really fresh. Later, when he was ย producing various vegetables in his farm, he got a stall at the Tacloban public market manned by his wife and a daughter-in-law. They were selling in those early years at least P2,500 a day. That was a big amount in the early ’80s.

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One thought on “She Does Not Know How To Market Their Produce

  1. Hi Sir! I'm Mia, the one “who does not know how to market their produce.” Thank you so much for posting it and for dedicating a post for it!! I really really appreciate it. I sent you a message in Facebook too but I am not sure if you received it.

    As of now, we have a 4 hectare farm in Indang Cavite. We produce a variety of veggies and fruits. There's no system to it because it just started out as a hobby of my father. But I see the potential in it to make it bigger. I will follow your suggestion and put a stall in a market or contact traders.

    About the traders sir, where do I find these traders? I'm based in Manila, and am a young 20-something person and I have no idea whatsoever about these things. Do I go to the Department of Agriculture? DTI? Or the local government of Cavite?

    My dream is to be able to supply groceries or restaurants. Right now our big “hit” is our chili sauce, which we process ourselves from chili peppers grown right from our farm. I have started supplying to a few restaurants, mostly restaurants of my friends. But the experience has really been very encouraging. I would like to just make our farm more productive and be a supplier, whether it's one particular produce or several varieties of produce.

    Thank you so much Sir! You are a blessing to young entrepreneur-farmer hopefuls like me!!!

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