TOTO BARCELONA: Man Of Achievement, Meet Him At Agrilink 2018


It is Agrilink time! The country’s No.1 agricultural trade show opens on Thursday, October 4 and will run through October 6. And we would like you to  meet at Agrilink one person who has done so much to promote innovative agri technologies in the country.

No, he is not the inventor of the practical technologies. He brought them here into the country, now benefiting thousands upon thosands of farmers, especially those who are into high-value crops production. The fellow is Arsenio “Toto” Barcelona, perennial exhibitor at Agrilink.

Well, what has Toto done to promote modern agricultural techniques? Plenty. When he started Harbest Agribusiness Corporation over 25 years ago, he zeroed in on the hybrid seeds of high-value crops developed by Known-You Seed of Taiwan. These include varieties of seedless and seeded watermelon, honeydew melons, tomatoes, peppers, eggplant, pumpkin, papaya and many others.


Toto Barcelona, 4th from left, explaining to then Agriculture Sec. Proceso Alcala the Known-You varieties of watermelons and honeydew melons at the 2015 Agrilink trade show.

Of course, selling hybrid seeds to farmers was extremely difficult at that time because they were new and entailed great expense. But Toto persisted, conducting teach-ins, seminars, demos, season-long training, participating in trade shows and more. In the long run, Toto’s efforts have paid off, not just for his company but more importantly for the farmers.


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Fruitful eggplant grown with plastic mulch. Toto Barcelona pioneered in bringing into the country plastic mulch for growing high-value crops.

PLASTIC MULCH – We don’t know of anybody who had introduced plastic mulch in the Philippines before Toto did. Of course, again it was no easy job to sell the idea to the farming public. In fact, Toto tells us that it took him one year before he could dispose of the first 10 rolls that he imported. Today, however, using plastic mulch in growing high-value vegetables and other crops has become standard practice and so many farmers are benefiting from the technology. Plastic mulch prevents weed growth, conserves soil moisture during dry periods, prevents waterlogging during the rainy months, and also prevents erosion.

SEEDLING TRAY – Toto was also a pioneer in introducing plastic seedling trays for sprouting seedlings. It is now a very popular technique and of course it’s good business for Harbest.


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Farmers are making money by growing Red Lady papaya introduced by Toto Barcelona.

DRIP IRRIGATION – Although a couple of Israeli companies had earlier introduced drip irrigation in the country, the technology did not really caught fire, so to speak, because of the perceived high cost. The target then was the big plantations in Mindanao.

Harbest believed that the technology should be promoted in the Philippines for a number of good reasons. And so Harbest became the distributor of drip irrigation systems from Jain Company in India which has bought a company in Israel. Today, Harbest is promoting drip irrigation of vegetable farms in the Cordillera and elsewhere.

FARM MECHANIZATION – Harbest seems to have a knack for discerning the needs of the growers of high-value crops. And so the company brought into the country small machinery that are efficient in preparing the land for planting. The machines can quickly prepare planting beds, drainage canals, levees and more. The machines make farming operations faster, more efficient and less costly.

EFFECTIVE MICROORGANISMS – Harbest is also an advocate of organic agriculture and has been promoting the use of EM or Effective Microorganisms in crop production, aquaculture, livestock and poultry, and for household use. The efforts along this line are gaining more and more adherents. Harbest has also introduced pesticide-free insect traps that help minimize insect damage in farms.

PLANT NUTRITION – Harbest has also introduced modern formulations of fertilizers and plant growth enhancers. Biostimulants are among the new technologies introduced by the company into the country. It is now eyeing robotics. The company has already placed an order for two drones which will be used for spraying operations in crop plantations.


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Toto Barcelona (in front, green shirt) at the KSK program launching in Isabela.

EDUCATING FARMERS – Mentoring farmers and other stakeholders is a continuing program of Harbest. Aside from its own individual efforts at disseminating improved technologies, one great move that Harbest took about 10 years ago was its alliance with SM Foundation in undertaking the KSK Farmers’ Training Program. Under the alliance, SM provides the funds for undertaking the season-long training of farmers in high-value crops production. On the other hand, Harbest provides the technology. More than 170 batches have already been conducted, each batch comprising of more than 100 trainees. Many of the trainees are now engaged in growing vegetables and other high-value crops as a business.

AGRIBIZ KAPIHAN – Earlier this year, Toto has offered Harbest Events Center in its building at the Rizal Techno Park in Taytay, Rizal, as a venue of the Agribiz Kapihan which has now attracted a lot of attendees every Saturday from 9 to 12 noon. It is one more avenue of mentoring people on innovative farming. On October 20, Toto will be helping the Negros Economic Foundation in launching the Bacolod Agribiz Kapihan spearheaded by Gov. Alfredo Marañon.

ENTREPRENEURIAL SUCCESS – We can say that Harbest is an entrepreneurial success focusing on agribusiness. Proof? Just one proof is the new Harbest Building, its new headquarters, at the Rizal Techno Park in Taytay, Rizal. It is a multi-million peso structure that speaks well of the business success of the company. Its success is the result of successfully selling innovative technologies to the farming public.


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